In Best of the Worst episode 102, Jay Bauman, Rich Evans, Mike Stoklasa and Tim Higgins talk about Spiral Fitness – a kind of instructional video with a snake-shaped stick as exercise equipment.
In the episode, they do not come to terms with the context in which the video was released, or whether the stick is something that has been for sale at all.
But the answer to the question is yes, Spiral Fitness is real. But with a different name. At the Golden Spiral Wellness website there is a Phi Stream Flow Bar, also called Physiostix, for sale.